BUSINESS COMMUNICATION (YOUTUBE)

BUSINESS COMMUNICATION

WRITTEN BY    :

DESI EKA PUTRI

11611880, 3SA01

UNIVERSITAS GUNADARMA

DEFINITION OF BUSINESS COMMUNICATION 

Business communication is communication that promotes a product, service, marketing, or organization; relays information within a business; or function as an official statement form a company.

Business communication (or simply “communications”, in a business context) encompasses such topics as marketing, brand management, customer relations, consumer behavior, advertising, public relations, corporate communication, community engagement, reputationn management, interpersonal communication, employee engagement, and event management.

It is closely related to the fields of professional communication and technical communication.

THERE ARE THREE ASPECTS OF BUSINESS COMMUNICATION       :

-       -   Face to face skills

-       -   Formal and informal communication

-       -   Obtacles to effective communication at work

FACE TO FACE COMMUNICATION

Communication between two or more people by direct contact

The Advantages of face to face communication   :

-    -   Helps people to express feelings, ideas much better

-     -  Can get response immediately without misunderstanding

Face to face communication including :

Variation in tone        :

-             - Pitch

-             - Pace

-             -Pauses

-             -Stress, etc

Non verbal     :

 A . Body-language

-       - Eye contact

-       - Gesture

-       - Body shape

-      - Posture

-       Appearance

B. Facial expression

-       - Surprise

-       - Anger

-       - Happiness

-       - Determination

-       - Sad

-       - Fear

-       - Interest

 C. Gesture

-       - Yawning “im bored”

-       - Shaking fist “im angry”

-       - Clappping hands “im approve”

-       - Placing first finger on lips “be silent”

OBSTACLES TO EFFECTIVE COMMUNICATION AT WORK

There are obstacle to effective communication at work, such as :

-        -    Perceptual barrier

    - Difference opinion between two people

-       -    Ego involvement

-       -   Physical barrier

-       -  Competition for power, status, and rewards

-       -   Lack of communication skills

-       -  Lack of trust between management and employees

-       - Closed communication climate

FORMAL COMMUNICATION

Communication efforts that are “dressed up” to fit costumary rules and ceremony.

In work place, with people whom we do not know we communicate formally.

There are three types of formal communication :

-       - Downward (upper management down to subordinate)

-       - Upward (employees to upper level management)

-       - Horizontal (across peers within the group or organization)

INFORMAL COMMUNICATION

-       - Form of communication shariing typically used in personal conversation

-   - With our family members, friends and ones to whom we are close, we generally communicate formally

    -  Saying “hey” instead of hello

    

   source   :   http://www.youtube.com/watch?v=bynPEuD4pLE