BUSINESS COMMUNICATION
WRITTEN BY :
DESI EKA PUTRI
11611880, 3SA01
UNIVERSITAS GUNADARMA
DEFINITION OF BUSINESS COMMUNICATION
Business
communication is
communication that promotes a product, service, marketing, or organization;
relays information within a business; or function as an official statement form
a company.
Business
communication
(or simply “communications”, in a business context) encompasses such topics as
marketing, brand management, customer relations, consumer behavior,
advertising, public relations, corporate communication, community engagement,
reputationn management, interpersonal communication, employee engagement, and
event management.
It
is closely related to the fields of professional communication and technical
communication.
THERE
ARE THREE ASPECTS OF BUSINESS COMMUNICATION :
- - Face
to face skills
- - Formal
and informal communication
- - Obtacles
to effective communication at work
FACE
TO FACE COMMUNICATION
Communication
between two or more people by direct contact
The Advantages of face to face communication :
- - Helps
people to express feelings, ideas much better
- - Can
get response immediately without misunderstanding
Face
to face communication including :
Variation
in tone :
- - Pitch
- - Pace
- -Pauses
- -Stress,
etc
Non
verbal :
A . Body-language
- - Eye
contact
- - Gesture
- - Body
shape
- - Posture
-
Appearance
B. Facial
expression
- - Surprise
- - Anger
- - Happiness
- - Determination
- - Sad
- - Fear
- - Interest
C. Gesture
- - Yawning
“im bored”
- - Shaking
fist “im angry”
- - Clappping
hands “im approve”
- - Placing
first finger on lips “be silent”
OBSTACLES
TO EFFECTIVE COMMUNICATION AT WORK
There
are obstacle to effective communication at work, such as :
- - Perceptual
barrier
- Difference opinion between
two people
- - Ego
involvement
- - Physical
barrier
- - Competition
for power, status, and rewards
- - Lack
of communication skills
- - Lack
of trust between management and employees
- - Closed
communication climate
FORMAL
COMMUNICATION
Communication
efforts that are “dressed up” to fit costumary rules and ceremony.
In
work place, with people whom we do not know we communicate formally.
There
are three types of formal communication :
- - Downward
(upper management down to subordinate)
- - Upward
(employees to upper level management)
- - Horizontal
(across peers within the group or organization)
INFORMAL
COMMUNICATION
- - Form
of communication shariing typically used in personal conversation
- - With
our family members, friends and ones to whom we are close, we generally
communicate formally
- Saying
“hey” instead of hello
source : http://www.youtube.com/watch?v=bynPEuD4pLE
